let’s work together.

I’m Chantelle, and I’m a dream chaser. Over the past eleven years, I’ve passionately built a business, brand, life and community that I am incredibly proud of. My hope was to build an engaged community of like-minded women from around the world, especially Australia, which I can proudly say is now over 350,000 people strong.

I have a strong online voice and presence, and an understanding of all social media platforms, growing my devoted audience across my blog, Facebook, Instagram and Pinterest. My jam is creating clickable content, inventing delicious recipes, making podcast episodes, video creation, shooting imagery that gets double-clicked, and making stuff totally worth sharing, and sharing again. I’m also an over-achiever, with recent branded content I created reaching 1030% over projected targets for unique audience reach.

Work with me Chantelle FMS

Good things I’ve done

  • Currently a brand ambassador to Tourism and Events Queensland, Woolworths and Fujifilm
  • Co-hosted a successful podcast, Mumbles, in collaboration with Bupa and Kids Helpline
  • Hosted a cooking segment on Studio 10 as a collaboration with Perfect Italiano
  • Created branded content for Woolworths that went viral, covered on Channel Nine News, Daily Telegraph, Mamamia, Kidspot, Daily Mail, Practical Parenting, MSN and others
  • Appeared on a panel on Today EXTRA to discuss a Small Business initiative by American Express
  • Hosted a family travel series around Thailand in partnership with Holiday Inn and Tourism Thailand
  • Worked with Bupa to create a three-part video series on the first 1000 days of motherhood
  • Released the Little Moments App by Fat Mum Slim, which was number 1 paid App upon launch
  • Created the insanely popular Photo A Day challenges which have over 25 million photos shared online to date
  • Voted Australia’s Most Clickable Woman

Good things clients have to say

“Chantelle is such a dream to work with on Woolworths. We have been working together for over a year and in that time we have found that Chantelle really understands the Woolworths brand and what is expected of her when producing content.

She never misses a deadline and her content is always visually stunning! We are always happy with the content Chantelle sends through and it is consistently a very high quality. Also, her idea formulation really is outstanding, which is great to see!

She has also been open to participating in media opportunities, resulting in fantastic coverage for Woolworths across top tier outlets including News.com.au, Kidspot, Daily Mail, Practical Parenting and New Idea Food to name a few.”

– Simona Yamine, PPR {agency for Woolworths}

“I’ve had the pleasure with working with Chantelle at Bupa for the last 6 months on our Life Events campaign and it’s been nothing short of amazing. Working in a Corporate environment, we usually have tight deadlines to meet and Chantelle is always timely on her content delivery. She makes working with her an absolute delight.

I still remember Chantelle having a vision to create a podcast to help parents with handling tough situations with children. Guess what? She did it! I had the privilege to create the podcast with Chantelle and it brought me immense joy to help see her vision come to light.

Chantelle, you are an amazing person and team Bupa are looking forward to many more years of partnership.”

– Nicole Sharma, Bupa

Audience & numbers

The Fat Mum Slim community is an engaged audience of mostly women in the 25-45 years age bracket, mostly with children. They are a strong Australian domestic audience. For more details on community and stats, please email for a media kit.

ON THE BLOG : 250,000+ page views per month

FACEBOOK : 109,000+ followers

INSTAGRAM : 99,000+ followers

PINTEREST : 75,000+ followers

NEWSLETTER : 35,000+ subscribers

How can we work together?

I am a creative spirit, and I pride myself on my ability to dream up, plan and implement cutting-edge social media strategies, and to deliver crisp, clean and compelling content on time, every time. I’m super motivated, easily excitable and always looking for the next big thing, my approach to social media and the digital world is refreshing and inspiring {if I do say so myself}. I’m always willing to try something new, to create clever content and smash clients goals.

We can work together on:

  • creating branded content to engage and captivate my audience, and new audiences
  • brand ambassadorships
  • recipe development, creating delicious recipes with imagery
  • video creation and presenting
  • strong and engaging social media campaigns, including Instagram posts and stories
  • brand appearances and media opportunities

I love cooking up ideas that help bring a brand’s campaign obectives to life. I’m always happy to personalise a campaign to suit a brand, their budget and needs.

Email me to chat about making some content magic together.