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ada + lou: It’s happening today!

Fat Mum Slim /

I’m writing this blog post at 4am, and I’ve already been up a while.

I’m excited.

You see, today I bring a dream to life. I’m equal parts petrified and thrilled, but I know that without risk, there is no reward. And I also know that what we’re bringing to life is pretty darn amazing.

This might shock you {not}, but I’m a curvy girl. Always have been. Always will be. Finding clothes for a long time was a struggle. I wore what fitted, and not anything particularly that I loved, because it just didn’t exist.

So, we decided to create what we wished existed.

Rebel and I have been working on this for over two years now. TWO YEARS. We’ve learned so much, and I know there’s still so much more to learn.

ada + lou is a boho curvy clothing line, made to make people feel beautiful. It’s made in Australia with love, with beautiful fabrics that feel stunning on your skin, and skim your curves in the most perfect way.

We launch today at 10am, and you can check it out right here.

I hope you love it as much as we do! xx

@Fatmumslim