When I was younger my Aunty met this guy and he was different to our family. He was like a breath of fresh, fun air. He said funny things, was full of energy and made us laugh. One thing he used to say was, “immediately, if not sooner”. As in, “I want an ice cream immediately, if not sooner.” I thought this was the funniest thing. Sooner than immediately? Impossible. Anyways, they ended up married, those love birds, and more craziness was injected into our family. Immediately, if not sooner.
Moving on. Today I wanted to chat about Facebook. Facebook is my thing. I love it. I don’t mean the personal page side of thing. I mean the business page side. Some platforms can overwhelm me, but Facebook I love exploring. Having been a Social Media Editor for a few years, it is my favourite platform {yes, I play favourites}. So, here you’ll find five things you should do to your Facebook page today. They’re quick and easy, so do them.
1. Add your URL to the ‘about’ section of your Facebook page
This happens to me a lot. I’ll stumble across a Facebook page. Perhaps it’s someone selling really cool furniture. I love what they do, they’re doing great stuff so I want to click over and see prices and perhaps buy something. So I scroll down their Facebook page trying to find a link; nothing. They lost me. It doesn’t matter if you have a blog or a business, if you have a website make it easy for someone to click over and get to it.
You can see that just under my profile image I have the link {in the image above}. It’s front and centre, and obvious. To add your URL do this: Go to your page > Click Edit Page > Select Update Info from the drop down menu > In the small ‘about’ field add your URL and a few words about what you do > Click Save Changes.
Don’t forget to go back to your page and make sure it looks right. If you’ve written too much and it’s not all visible, edit it and shorten it. Easy.
2. Make your profile image about your business
You want your profile image to be recognisable, so that when people see it around Facebook they’re like, “Oh, that’s {insert business name here}.” A photo of you is personable and nice, but it won’t set you apart when you’re leaving comments among your ‘likers’ on your page. A logo will. The size of that image is 180px by 180px.
3. Create a cover image that gives visitors a feel for your business/blog
The cover image on your Facebook page is the opportunity to give visitors a real feel for what you’re about. If you sell furniture, make a great collage of pieces in your current range. If you’re a blogger, give visitors a sense of understanding by creating an image that shows what your blog is about. It could be a few images, your blog header, your blog’s tagline or something else. Play around, change it up every now and then. And if you need help designing it, here’s a post I wrote on how to make your cover photo all fancy. The cover image size is 851px x 315px.
4. Make it about your community
There’s a real difference between personal Facebook pages, and business pages. I think people forget that. Personal pages are about YOU. Business pages are about your business, and your audience. Of course, sometimes make it about you. Definitely. But bring it around to your audience as well. Engage them. I hate talking about myself {which is weird when you’re a personal blogger} so I’m much more comfortable talking about other people. Plus I’m nosy. I love knowing how other people think. Also, most people love to share details about themselves especially when you make it easy for them. So think about 1-2 potential posts/updates where you can get to know your audience a little better.
5. Ask your audience a question
One of the easiest ways to get your audience active is by asking them a question. They don’t have to comment. It’s one click from them, that’s all. So click Offer, Event + and then selection question from the menu. Pose the question, and make it really simple with a clear call to action. It could be as simple as ‘What’s your favourite meal of the day?’ and then in the poll options you’d add breakfast, lunch, dinner {and maybe dessert}. Of course, that’s a really simple question option, tailor it to your page and your audience. With the right question you have the opportunity to reach a lot of people. My most viral posts on Facebook are usually the question ones. Give it a try today.
If you have any other questions about Facebook, leave them in the comments below and I’ll either answer in the comments as well, or create a future post around it.
